An American Success Story Against All Odds

Dear Friend, We wanted to take a moment to say thank you and wish you a Happy 2017! When Shinola was founded in 2011, it was our belief that products should be well-made and built to last. As makers of modern watches, bicycles, journals, jewelry, leather goods and now turntables, Shinola has, since our beginning, stood for skill at scale, the perseveration of craft and the beauty of industry. For five years we’ve stuck to our core mission and created jobs and products we are proud of. With your support, we have opened 22 stores globally, manufactured 624,775 watches, sewn 275,000 leather watch straps, created 201 meaningful manufacturing jobs and over 600 jobs total. Well-made products don’t make themselves—it takes 37 hands to assemble just one watch and 654 people to make this company great. And that number is growing. There has been a lot of discussion recently about manufacturing jobs in this country. As we head into 2017, we are excited about the jobs we will continue to create in the cities that need them most. We’ve always said it’s a tall order to return to form, but we’re on our way with your help and support. It’s time to roll up our sleeves, and get back to it! Thank you for all your support. If you have any thoughts or ideas about how we can become a better Company in 2017, please send them our way. Sincerely,